MA Heritage Tourism
Taking you places...
full-time / part-time
- Unique course focusing on the heritage tourism industry.
- Six-week work placement in a relevant organisation providing excellent work experience and networking opportunities which can enhance employability.
- Schedule of local, national and international fieldwork which provides an excellent balance of theory and practice.
- Comprehensive programme of guest speakers.
- Links with local, national and international organisations within the heritage tourism industry.
The MA Heritage Tourism programme aims to produce knowledgeable and accomplished students who are able to transfer high level skills to the tourism industry. The programme encompasses a stimulating and comprehensive view of the heritage tourism industry from local, national and international perspectives and employs a broad range of educational techniques to enhance the learning experience.
An extensive fieldwork schedule is an integral part of the MA Heritage Tourism programme. Destinations are closely related to relevant modules and provide tangible examples to support theoretical work. A diverse range of organisations such as Aberglasney Gardens, Cardiff Bay, Carreg Cennen Castle, Rhondda Heritage Park, the National Museums & Galleries of Wales and The National Trust have recently hosted visits. Studying the MA Heritage Tourism can also present the opportunity to participate in overseas residential study visits.
A varied selection of guest speakers contribute to the programme including academics and representatives from organisations such as the Wales Tourist Board, CADW, West Wales European Centre and the National Assembly for Wales.
For many students, the most valuable part of the course proves to be the six-week work placement within a relevant heritage tourism organisation. The placement provides invaluable industry experience which enhances any CV and provides an excellent opportunity to establish industry contacts and increase employability. A selection of private, public, voluntary and community based organisations have recently hosted placements, with links such as these helping to enhance the relationship between the MA Heritage Tourism programme and the local tourism industry.
The MA Heritage Tourism presents a superb post-graduate opportunity for those with a strong interest in Heritage Tourism. Our friendly, well qualified team and small group teaching will ensure that you feel part of University life and the excellent links fostered with the tourism industry will provide an appropriate balance of theory and practice.
- Tourism Contexts
- Tourism in the Historic Environment
- Marketing for Heritage Tourism
- Managing Heritage Tourism Organisations
The main educational aims of the programme are:
- the enhancement of lifelong learning skills and personal development to enable students to work with self direction, originality and to contribute to business and society at large;
- to enhance students’ transferable skills of research, interpretation, critical evaluation and their ability to turn theory into practice;
- to develop students’ intellectual skills, including critical reasoning, analysis, creativity and reflection;
- to prepare students for a career or career development in heritage tourism by developing professional skills;
- to prepare students for research or further study in the field of heritage and cultural tourism;
- to develop master's level knowledge and skills in heritage and cultural tourism subjects to enhance students’ employability and the utility of their first discipline;
- to develop students’ understanding of the multifaceted nature of heritage within a regional, national and international perspective;
- to enable students to identify and interpret heritage as a resource, both for communities and for tourists.
Knowledge and Understanding
- The processes, procedures and practices for effective leadership and management of organizations.
- The external environment and its effects at local, national and international levels upon the strategy, behaviour, management and sustainability of organizations.
- The management of contemporary issues relevant to both internal and external contexts.
- The critical application of models, frameworks, theories and techniques to the advancement of management practices.
- The concepts, principles, theories and techniques relevant to a postgraduate level of study in heritage.
- The management of development issues relating to heritage and its interpretation and promotion.
- The structure, management and marketing of heritage organisations and attractions.
- A detailed understanding of the multi-faceted concept of heritage and its relationship to tourism.
- Development issues relating to heritage tourism, including potential impacts and possible solutions.
- Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately.
- Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions.
- The ability to conduct research either individually or as part of a team through research design, data collection, analysis, synthesis and reporting.
- Using information and knowledge effectively: scanning and organising data, synthesising and analysing in order to abstract meaning from information and to share knowledge.
- Effective performance within team environments and the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others; team selection, delegation, development and management.
- Leadership and performance management: selecting appropriate leadership style for different situations; setting targets, motivating, monitoring performance, coaching and mentoring.
- Ability to recognise and address ethical dilemmas and corporate social responsibility issues, applying ethical and organisational values to situations and choices.
- Ability in project design, development and management.
- Numeracy and quantitative skills including the development and use of relevant business models.
- Effective use of Communication and Information Technology.
- Effective two-way communication: listening, effective oral and written communication of complex ideas and arguments, using a range of media, including the preparation of reports.
- High personal effectiveness: critical self-awareness, self-reflection and self management; time management; sensitivity to diversity in people and different situations and the ability to continue to learn through reflection on practice and experience.
- MA (180 credits)
- PG Diploma (120 credits)
- PG Certificate (60 credits)
Fees are reviewed annually.
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